Wednesday, June 30, 2010

IMATS 2010 Recap

We survived! Oh my, was that an experience to never be forgotten. I've been to IMATS before as an attendee, and I've never seen it (or any other makeup show) so dang crowded! The line to get in on Saturday for those who had already bought their tickets in advance was out the door, and from what I understand, it took hours to get through the line and into the show. The staff even had to shut the doors until sufficient people had left that they could let more bodies in.

I had a fear that I would fall flat on my face, and was wound so tight in the days prior to the show that those who knew me knew to stay far, far away. Even my husband offered to do the laundry, lol. I thought we'd be picking lint out of our navels looking stupid. I mean let's face it: there were companies such as MAC, Make Up Forever, NYX, Urban Decay, and Eve Pearl exhibiting... and lil' ol' Robyn. OMG, from the minute the doors opened, we were non-stop! Can you believe that people were actually seeking us out? Even better - by the end of the first day, I had SOLD OUT of Diamond Perfect Finish! I had to go back and fill some more jars after standing on my feet and drinking my dinner (vodka and cranberry juice covers many major food groups, you know).

I put together a little YouTube video of the show - not that we had any opportunity to take some pics. I didn't even get ones with my friends - I got to see Vanessa (Nessasary Makeup) whom I haven't seen in eons, met and hob nobbed with Kevin-James Bennett (OMG OMG OMG - he loved the Diamond Perfect Finish), James Vincent, of course Enkore Makeup and Pursebuzz, This That Beauty, met Queen of Blending, Julieg713, I could go on and on.... Of course none of this is in the video, lol. Took me 4 hours for this minute and a half video. How people do this on a weekly basis, I have no clue.

Hope you enjoy!

Friday, June 25, 2010

OMG, D-Day is here!

I've been prepping for nearly 3 months for this weekend. IMATS is finally here! I cannot even begin to describe how I've been feeling the last 48 hours. I sway from extremely excited to petrified and near meltdown almost minute by minute. The car is loaded, and I'm as ready as I'm ever going to get. For those of you who are attending this show (which, by the way, is the largest attended IMATS show in the world, and is even bigger this year than last), please be sure to see me over at Booth 117 and say hi. I'll be the one with the wild, crazed look in my eyes.

It's certainly going to be a fun-filled weekend. There are parties every night after both setup and the show, and I'll be hob nobbing with the Big Boys like a "real vendor", lol. I wanted to take this time to say thanks to some very special people, for whom I am very grateful and could not hope to survive this show without.
  • I owe what remains of my sanity to Alyson of Gloss Menagerie, Stephanie of Aquaheart's Obsession, and makeup artists Grace Chun and Klare Vue, all who are helping me work my booth and are determined to keep me grounded and calm. Without you guys, there would be no IMATS.
  • I am extremely grateful to Pursebuzz and Enkore Makeup who have both done a series of YouTube videos and reviews of "IMATS Must See's", and have included our Diamond Perfect Finish on the top of each of their lists. Between the two of them, they've created such a buzz that I'm actually afraid that I may sell out! Wouldn't that be cool??

For my regular customers, or those of you not attending IMATS, just a few words of note. Shipping will be a tad slow for the next few days. I'm leaving in just a matter of a few hours, so no orders will be shipped before Monday at the earliest when I return from the show. Add in the exhaustion factor and the need to reassemble everything back into it's proper place, and it may even be an additional day or two. I'll make it up to you. I'm not quite sure how yet, but I will be offering some sort of special after IMATS for those of you not local enough to attend the show (or no desire). I guess it will also depend on whether I have lots left from the show, or nothing left from the show, ha ha.

I'm off to put on my "Big Girl pants". Wish me luck!

Monday, June 07, 2010

MIA Updates

Wow, it's been an awful long time since I last posted - even for me! I've been consumed with "all IMATS, all the time", ha ha. I haven't done a post in months not because I couldn't think of what to write (well, yeah, that too), but because I've been a very busy little bee. I'm afraid to count, but I've packed somewhere in the neighborhood of 2,000 jars of product in prep for this internationally renown beauty show. A few minor mishaps here and there - like I'm still missing my black lids on my 30 gram jars - but otherwise, I do believe I'm finally ready! Now comes the hardest part - trying to find comfortable shoes that don't look dorky and that I won't have to take a second mortgage to pay for them. So who's coming to IMATS?

On an even more exciting note....

Recognize this website? Pursebuzz is not only a huge YouTube guru, but her website, has to be one of the most read beauty sites in Internet-land. Look carefully in the upper left corner: our Diamond Perfect Finish is a "Must Have Monday"!!!! I'm qvelling all over. A huge thank you to Elessa of Pursebuzz :)


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