I realize that the combination of both my ancient age and having my own line, I have tunnel vision. I went to learn what's hot in the industry, learn what's new and upcoming, learn what the pros are looking for, and learn new techniques and applicataions. The Makeup Show is unlike IMATS or Cosmoprof in that it's a boutique show. It's relatively small (you must be a pro in the beauty industry to attend), but chocked full of vendors and artists that are more makeup driven than say, special effects driven.
Both during the Blogger preview the day prior to opening the show, as well as during the show, you get the chance to talk to the respected and well known artists and creators themselves. Award winning artists such as Jon Hennessey, Kat Aragon, James Vincent and Michael DeVellis. I talked and met the people behind the brands, like Eve Pearl, Lori Taylor of Smashbox, David Klasfeld from Obsessive Compulsive Cosmetics (aka OCC), Kevin James Bennett of Make Up For Ever, and Wojtek Inglot of Inglot Cosmetics.
I saw all sort of new products that launched at the show: new shades of lip tars from OCC, the HD Microfinish blushes from Make Up For Ever, brand-spanking new products not yet on the market including Smashbox's Hyperlash Mascara and Halo Hydrating Bronzer, and Inglot - a cosmetic company that is huge in Europe, and just opened it's first US store in New York.
I was determined to go outside my comfort zone for once. I talked and learned from Eve Pearl and Koren Zander on how to best apply makeup to this tired ol' mug, and getting a makeover from these creme de la creme artists:
I saw all sorts of old friends and new, including Elessa (Pursebuzz), Koren (EnKore Makeup), Felicia (This That Beauty), Melissa (Epic Makeup), Michael (Jeune d' Age Organics) and Grace (Grace Chun MUA). Way more, but those are who are popping into my head at the moment.
And, of course, I bought. Oy, did I buy. But I was proud of myself: I bought things I never would normally use, determined to be more hip and not so "50". Where to begin? This year, it's all about the pigment. Intense pigment. "Don't screw up because you'll never get it off" intensity. So, of course, I tried to go with some of the more neutral stuff, knowing that yes, as a second generation klutz who only knows one way to wear her makeup, I will screw it up.
I'm generally not a fan of lipstick. I tend to talk it off within 32 seconds of applying, so what's the point? OMG, I couldn't talk these lip tars off if I tried. Again, another "don't put too much on" product (a theme here?) - these are swatched using just the itty bitty bead on the hole of the applicator tip (Hoochie, Vapid and Complex are all new colors, not yet available):
They're like paints as well - although I like the idea of a bright red like NSFW (Not Suitable For Work), I'm afraid to pull it off without looking like a Real Housewife of New Jersey. But look what happens when you mix it with Complex:
These were just my "go outside your box" purchases. I still have all the stuff I've been wanting to try that isn't so scary!